May 24, 2011
Shopping Destiny and Shopping Rituals
Today Anthropologie launched round two of the tag sale, presumably in preparation for the upcoming holiday weekend. Unlike last week when I wasn't interested in any newly cut items, I found myself longing for something. The Magellan Dress was reviewed in April and it was something I really adored. The printed mix was interesting and the fabric was very summery. But my size is sold out on the website. And I don't know (because I haven't allowed myself to make any phone calls) if my local stores (or any other stores, for that matter) have any left.
I've held back from calling because I'm still trying to cut back on my clothing consumption. Yes this dress would fill an arguable gap as I have nothing else like it. But I have way too many clothes and especially too many dresses. I have a lot of things that I still need to sort, sell, and donate before I feel comfortable shopping sales without reflection. Why does the desire for more continue to nag? Because the ideology of consumerism has penetrated my thinking so thoroughly! Buying is sold to consumers as a solution, a hobby, a way of conjuring status, a way of rewarding oneself, etc. Buying becomes emotional shorthand for a lot of people. I understand it and yet I am not fully able to resist its power.
Ideologies can function in defiance of rationality and accordingly, I find myself wondering if I should swing by Bakery Square tomorrow. I convince myself that if they still have my size then it would be "fate." It is so silly. But I fall into this thought pattern even though I have a new dress that I am still undecided about (see yesterday's entry)! I wish my brain would be more cooperative. At least I have talked myself out of running a search with customer service. With the Tippy, I talked myself out of buying when it was in stock on the web. I caved a week later, after it was sold out. Part of me just wants to buy the Magellan now, to hold onto while I decide. Because if I do cave in a week the hunt will be annoying when most of them are long gone. Blah... I feel so silly but I really like that dress.
Anyway, if you want to see what made it to second and third cut, check out Roxy's rundown and the community-submitted comments here.