June 23, 2011

Off Fifth Saks Outlet testing the waters for an online retail sale website?

Today I received an email request to take a survey from Off Fifth. As a communication scholar with interests in advertising strategies, consumer history, and quantitative research methods, I often accept these requests because they offer insight into marketing decisions and brand developments. From this specific survey it became clear that Saks was conducting research to determine the viability of an online component to their Off Fifth outlet stores. Because Nordstrom Rack and Neiman Marcus Last Call already have outlet retail websites, I'm surprised it took Saks this long!

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